Oberlo, a website designed to help entrepreneurs start their small businesses, stated the app “Buffer” is the best app for marketing your business from the palm of your hand. However, I believe that TikTok is the better app due to their creative tools they provide that allow businesses to market themselves in many different ways.
Social media is the fastest way to build and market a business. “Buffer” allows you to schedule and coordinate posts for many different social media apps.
With Tiktok you can demonstrate the many qualities that come with your businesses through the many features of the app. The most common practice used on the app is curating videos to advertise your products or services. For businesses, this provides a chance to visually demonstrate what their company has to offer. You could do a viral dance to showcase your product, make a slideshow, or a hands-on demonstration with someone using your product.
Tiktok comes with different ways to edit and make the video more appealing for the audience. Adding visual effects, filters, and putting text in certain frames allows the video to become more dynamic and persuasive. You can record the footage on your phone and insert it in a video editing software on a computer to improve the quality of the media. A business can also add quick links in their TikTok profiles that take the interested consumer to their other social media platforms to improve traffic on all accounts. There is also a feature to link the website directly after the video is finished for easy access to the product.
There have been multiple small businesses that have skyrocketed in sales due to their presence on TikTok. With TikTok, aspiring entrepreneurs now have the convenience and opportunity to have successful business through this easy and affordable marketing tool.
